NibblePrivacy Policy
This policy explains what Nibble collects, how we use it to help your child try new foods, and the choices you have. The short version: we collect very little about your child, we never share anything about your child with advertisers, and we never sell anything.
Who we are
Nibble is run by Tai Kaish, an individual based in Israel. You can reach us at hello@tinynibble.com.
What we collect
When you sign up
Your email, your child's age, and one food they refuse (picked from our list or typed in). We use these to send your link and set up your first food.
In the app
Your child's first name if you add it, the foods you choose, each day's check-in (for example "took a bite" or "not today") and Pip's progress. These are saved in your browser and on our servers, linked to your private app link, so your progress is kept if you switch devices.
To understand how Nibble is used, the app also sends our analytics provider simple usage events, such as which day of a food your child is on, which food from our list it is, and how the check-in went. These events never include your child's name or a food you typed in yourself.
Payments
Our payment provider handles payment. We receive your name, email, country, amount and payment status, never your card details.
Technical information
IP address, device and browser details, and pages visited, collected by our hosting and analytics providers.
How we use information
To run Nibble: sending your link and daily tasting emails, choosing what to suggest next, answering support questions, and making Nibble better. We do not sell your personal information, and we never use anything about your child for advertising.
Children's privacy
Nibble is made for parents and guardians, who use it together with their child. Children don't create accounts, and we don't ask them for contact details, photos or recordings. The only things we keep about your child are the first name you choose to give, their age, and their tasting progress, and we use them only to run Nibble for you. There are no ads, chats or links to other sites inside the part of the app your child uses. We don't knowingly collect personal information directly from children under 13. If you think a child has sent us their information, email us and we'll delete it.
Analytics and ads
We measure how people use our website and app with Mixpanel, for example pages viewed, buttons tapped and signup steps completed. When you sign up, we link these website events to your email so we can tell which visits led to a signup. Mixpanel may use your IP address to estimate a rough location, such as your country.
We use Meta's pixel to measure and improve our ads on Facebook and Instagram. It tells Meta that someone visited our site or signed up, using Meta's cookies, your IP address and browser details. When you sign up, our server also sends Meta the same signup event through Meta's Conversions API, with your email in scrambled (hashed) form, your IP address, browser details and Meta's cookie IDs. Meta may use this to show Nibble ads to you, or to people like you, on its apps. We don't send your child's name, age, foods or check-ins to Meta or any other advertising tool.
Your choices and UK/EU legal bases
If you're in the UK, EU or Switzerland, we ask before turning on Meta's pixel. Elsewhere it's on unless you turn it off. Either way, you can change your mind at any time with Cookie settings at the bottom of our homepage. We rely on our contract with you to run Nibble, on legitimate interests to keep it secure and working and to measure basic site use, and on your consent for ad measurement where the law requires it. To opt out of analytics, email us, or block cookies and trackers in your browser. You can also turn off ad personalization in your Meta account's ad settings.
Your rights
Depending on where you live, including California and other US states, you can ask to access, correct, delete or download your information, or to limit how it's used. Email hello@tinynibble.com and we'll respond within 30 days. We may ask you to confirm your identity. You can unsubscribe from our emails with the link in each one. We'll delete your family's account, including your child's name and progress, whenever you ask.
Storage and partners
We use trusted providers to run Nibble: Vercel to host our website and app, Neon to store accounts and progress, Mixpanel for analytics, Resend to send your link and daily emails, a payment provider for payments, and Meta for measuring our ads. Some are in the United States. Where the law requires, transfers rely on adequacy decisions or contractual protections.
Retention
We keep your account, including your child's name and progress, while you use Nibble, and delete it when you ask us to or after two years without use. We keep payment records for as long as the law requires. When you ask us to delete your information, we do so within 30 days.
Security
We protect information with encryption in transit and at rest, keep as little as we can, and limit who can access it. No system is perfectly secure, so tell us right away if you think something is wrong.
Contact
Privacy questions: hello@tinynibble.com.
Changes
We'll post updates to this policy here with a new effective date, and email you about important changes.